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The waye home

Marketing

Marketing

+1

Ask anyone what they're closing in six months

Aug 6, 2026

•

5 min read

Ask anyone what they're closing in six months

What a predictable pipeline actually looks like, and why almost nobody has one

Will Lynch
Will Lynch

Marketing

+1

No MCP, no deal

Jul 16, 2026

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3 min read

No MCP, no deal

The only question I ask about a tool before it gets near our stack

Will Lynch
Will Lynch

Sales

+1

Six figures, four inches

Jul 8, 2026

•

5 min read

Six figures, four inches

The largest deals in B2B get decided on a phone. Almost nobody builds for that.

Will Lynch
Will Lynch

Hello… 👋 I’m Will, founder of waye.

If you’d like updates on new projects and posts, just pop your email below and I’ll send them straight to your inbox.

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