You’ve got your offer dialled in.
You’ve already read our deep dive on how to build an effective LinkedIn audience.
Now let’s talk about what happens when you take that audience off LinkedIn’s news feed… and onto their actual TV screens.
Yes, TV. Not the traditional, “book months in advance and pray” kind of TV.
We’re talking about Connected TV (CTV) ads, served via LinkedIn, putting your agency in front of your ideal e-commerce clients while they’re streaming their favourite shows.
Here’s how to make it happen.
Step 1: Build and Refine Your Audience Inside LinkedIn
Even if you’ve nailed your target list already, don’t stop at uploading it.
LinkedIn’s real power is in layering on:
Job titles (Head of Ecommerce, Director of Digital, VP of Growth, Founder/CEO)
Seniority levels
Company size filters
Industry codes
This ensures you’re not just targeting the right companies, you’re getting in front of the exact decision-makers who can green-light your proposal.
Step 2: Prime Your Audience Before They See Your TV Ad
Cold CTV impressions can work, but warm ones work better.
Before rolling out TV creative, run sponsored posts from a real person on your team.
Pick a post that:
Speaks directly to your niche’s pain points
Shares an actionable tip or insight
Feels conversational, not corporate
People trust people more than brands. When they later see your CTV ad, they’ll already recognise your name and trust your expertise.
Step 3: Launch LinkedIn’s Connected TV Campaign
LinkedIn’s CTV placements let you reach your audience on platforms like Roku, Samsung TV, and NBCUniversal.
You can choose to run your video:
Pre-roll – before their chosen content starts
Mid-roll – during natural breaks
Post-roll – right after the content ends
Because the targeting is powered by LinkedIn’s data, you’re still hitting your exact ICP, but in a less crowded, more memorable environment.
Step 4: Add an On-Screen QR Code
Your ad isn’t just about awareness, it’s about getting them to take the next step.
Add a QR code that leads directly to:
A relevant case study
A tailored landing page
A calendar booking link
Keep the landing experience fast, relevant, and friction-free.
Step 5: Retarget Across Channels
CTV ads plant the seed. Retargeting helps it grow.
Use a Meta Pixel (or similar) to capture anyone who scans your QR code or visits your site after seeing your TV ad. Then run targeted campaigns on Instagram, Facebook, or even back on LinkedIn to keep your agency front-of-mind until they’re ready to talk.
The Play in a Nutshell
Build and refine your LinkedIn audience (guide here).
Warm them up with sponsored employee posts.
Hit them with highly targeted CTV ads.
Use a QR code to drive immediate action.
Retarget across other platforms to close the loop.
This isn’t about replacing your LinkedIn ads, it’s about extending their reach into a high-impact, low-clutter channel where your competitors probably aren’t showing up yet.