You’ve got your offer dialled in.
You’ve already read our deep dive on how to build an effective LinkedIn audience.
Now let’s talk about what happens when you take that audience off LinkedIn’s news feed… and onto their actual TV screens.
Yes, TV. Not the traditional, “book months in advance and pray” kind of TV.
We’re talking about Connected TV (CTV) ads, served via LinkedIn, putting your agency in front of your ideal e-commerce clients while they’re streaming their favourite shows.
Here’s how to make it happen.
Step 1: Build and Refine Your Audience Inside LinkedIn
Even if you’ve nailed your target list already, don’t stop at uploading it.
LinkedIn’s real power is in layering on:
Job titles (Head of Ecommerce, Director of Digital, VP of Growth, Founder/CEO)
Seniority levels
Company size filters
Industry codes
This ensures you’re not just targeting the right companies, you’re getting in front of the exact decision-makers who can green-light your proposal.
Step 2: Prime Your Audience Before They See Your TV Ad
Cold CTV impressions can work, but warm ones work better.
Before rolling out TV creative, run sponsored posts from a real person on your team.
Pick a post that:
Speaks directly to your niche’s pain points
Shares an actionable tip or insight
Feels conversational, not corporate
People trust people more than brands. When they later see your CTV ad, they’ll already recognise your name and trust your expertise.