If you want to work with better ecom clients, here’s the harsh truth:
They’re not coming to you.
You have to go to them.
But not with cold DMs, lame PDF downloads, or a “do you need help with your CRO?” outreach.
You need a smarter system. One that’s specific, repeatable, and doesn’t feel like you’re begging.
Here’s how to build one in 4 easy steps…
1. Start With BuiltWith (Yes, Really)
Most agencies start with vibes:
“We want to work with fashion brands doing £10m+.”
Cool. So does everyone else.
BuiltWith is your friend.
Use it to search for brands using Shopify Plus, Recharge, Klaviyo, or whatever tech stack aligns with your offer.
Filter by:
Region (UK, US, wherever you're focused)
Traffic or estimated revenue
Tech signals (e.g. recently added Shopify Plus)
Export that list. Clean it up. You now have your Ideal Client Profile in spreadsheet form.
2. Upload That List to LinkedIn
You know what LinkedIn loves?
A nice clean matched audience.
Take that BuiltWith list and upload the domain names into LinkedIn Ads.
You’re not advertising blindly, you’re targeting just the brands you care about.
Next: layer on job titles.
Think:
Head of Ecommerce
Director of Digital
VP Growth
Head of Operations
CRM Specialist
Founder/CEO (for smaller brands)
Now you’re not advertising to “people who like ecommerce.”
You’re advertising to decision-makers at companies you actually want to work with.
3. Sponsor an Employee Post (Not Your Company Page)
People trust people more than brands.
It’s why LinkedIn posts from founders and employees get 10x the reach and engagement compared to company page posts.
Write something sharp. Thoughtful. Specific.
Make it relevant, an insight, a challenge or an opinion about something only your buyers will care about.
Then boost it.
You’re not trying to go viral. You’re trying to show up in the feed of that Head of Ops at the beauty brand still stuck on legacy systems.
And when they click?
4. Capture With Meta Pixel (This Is the Ninja Bit)
Most agencies stop at LinkedIn.
But LinkedIn traffic is expensive, and it doesn’t let you retarget people properly unless they’re logged in.
So: install the Meta Pixel on your site.
Now you can retarget those visitors on Instagram, Facebook, and anywhere Meta serves ads.
Why this works:
It’s cheaper than LinkedIn
It’s better for storytelling (video, carousels, testimonial-style content)
Most of your agency competitors aren’t running retargeting on Meta to this audience - so you’re not in a noisy feed
Set up a few nurture ads:
“How we helped a beauty brand triple subscription revenue”
A 30-second reel explaining your take on retention strategy
An offer to join your newsletter or some other gated but very valuable insights.
You’ve now created a full-loop mini funnel:
Identify who you want
Get in front of them on LinkedIn
Follow them around (politely) on Meta
Stay top of mind until it’s time to talk
TL;DR:
If you want to target ecom brands properly:
Get specific with tools like BuiltWith
Upload those targets into LinkedIn
Sponsor high-performing employee posts, not bland company updates
Use Meta Pixel to turn expensive clicks into cheap retargeting opportunities
This isn’t growth hacking.
It’s thoughtful, strategic marketing for agencies who sell complex services to busy decision-makers.
Play the long game. But play it smart.