You’re posting.
You’re publishing.
You’re "doing content."
But the leads aren’t biting, and when they do, they’re the wrong size, the wrong fit, or completely unqualified.
The problem isn’t the quality of your content.
It’s the shape of it.
Most agencies are only creating one type of content.
Usually, it’s thought leadership-lite:
“What we learned from this project”
“Top 5 trends in [insert category here]”
The occasional humblebrag thread on LinkedIn
It’s fine.
But it’s not enough.
If you want to consistently win high-value work, you need a content system—not a stack of disconnected posts.
Here’s what that looks like.
1. Attraction Content
Built to spark curiosity and get you noticed by the right people.
This is your visible, sharable, scroll-stopping stuff.
The stuff that earns you a follow, a comment, a “who’s this?”
You’re not selling here.
You’re showing up with a point of view. You’re telling the truth out loud.
Examples: