Most conferences, you pay to be pitched at.
This one isn't like the others. The EU Ecommerce Agency Summit is in Seville on 30th September. Free for ecommerce agencies, application only, kept small on purpose. One day. Main stage, roundtables, lightning talks, agency-led sessions. The theme is AI and automations for agencies. What agencies are actually changing, not tool demos.
You'll be tempted to skip it. You're busy. It's a flight. You'll read the recap on LinkedIn.
The recap won't have the good stuff in it. It never does. The best thing said at any event comes out at a roundtable, once people relax and say what they actually think. Then it's gone, unless someone writes it down.
I write it down. From Edinburgh in July alone:
An agency owner at my roundtable mentioned that 20 of his 25 clients came from cold email. Everyone asked about his domain setup. Nobody asked about his offer, which was the only part that mattered. That became Nobody books a call about your retainer.
Every table said lead gen was their biggest problem. Then I asked who knew what they'd close in six months. Silence. That became Ask anyone what they're closing in six months.
A room of people admitted they never post what they actually think. I said if you don't offend, you don't attract. Someone told me to put it on a T-shirt. I went and checked the research instead. It holds up.
Sydney gave us about thirty articles across four clients. Cartagena was fifteen agency leaders, and when I asked what made them different, all fifteen said the same thing. Premium. Shopify Plus. Long-term relationships. The interesting bit came after we got past that.
None of it was on the agenda. It's what happens when the right people are in a small room and nobody's selling to them.
What we're doing there
Waye is co-hosting the day along with Tiara from Tragas Consulting.
It’s one day.
Costs nothing.
Seville, end of September.
Come and find me.
If you're a vendor reading this
You can't come as a guest. Sponsors only. That's what keeps the ratio sane and the agencies honest. But you can forward this to the agencies in your partner programme. Costs you nothing and your partner manager gets the credit. If you want to be there yourself, Klaviyo, Gorgias, Lovable, Littledata, Sage, Klar and ShipBob are already in. There are still slots. Hit reply and I'll point you at the right person.
Cheers,
Will