You’ve got a great partner.
You’ve done great work together.
Maybe you’ve even got a couple of co-authored case studies up.
Here’s the problem: most of that traffic? It floats straight off into the void.
No follow-up. No retargeting. No pipeline.
And yet, sitting right there is one of the lowest-effort, highest-ROI plays most agencies and SaaS companies over look:
pixel access.
Not for their whole site. Not for their product pages.
Just for your case study URLs. That’s it.
It’s low effort, low risk, and high potential upside for both of you.
Here’s how to do it (without being weird)
Step 1: Start With the “Why” (That’s Not Just About You)
Most people get this wrong right out of the gate.
They make it sound like:
“Hey, we want to run ads to people on your site. Can we have access to your pixel?”
Which, let’s be honest, sounds a bit creepy. And a bit one-sided.
Instead, frame it like this:
“We want to make the most of the case study we’ve done together-and help tell the story to people who are clearly already interested in what you do. Would you be open to us running some retargeting ads to just the people who visit that case study page?”
You’re not asking for the keys to their kingdom.
You’re asking to support the story they’ve already agreed to tell.
Step 2: Make It Easy to Say Yes
Offer to handle the setup.
All you need is: