You’ve got a great partner.
You’ve done great work together.
Maybe you’ve even got a couple of co-authored case studies up.
Here’s the problem: most of that traffic? It floats straight off into the void.
No follow-up. No retargeting. No pipeline.
And yet, sitting right there is one of the lowest-effort, highest-ROI plays most agencies and SaaS companies over look:
pixel access.
Not for their whole site. Not for their product pages.
Just for your case study URLs. That’s it.
It’s low effort, low risk, and high potential upside for both of you.
Here’s how to do it (without being weird)
Step 1: Start With the “Why” (That’s Not Just About You)
Most people get this wrong right out of the gate.
They make it sound like:
“Hey, we want to run ads to people on your site. Can we have access to your pixel?”
Which, let’s be honest, sounds a bit creepy. And a bit one-sided.
Instead, frame it like this:
“We want to make the most of the case study we’ve done together-and help tell the story to people who are clearly already interested in what you do. Would you be open to us running some retargeting ads to just the people who visit that case study page?”
You’re not asking for the keys to their kingdom.
You’re asking to support the story they’ve already agreed to tell.
Step 2: Make It Easy to Say Yes
Offer to handle the setup.
All you need is:
Pixel access for just the URLs where your work lives
A short campaign window (30–60 days)
Clear ad creative that focuses on value, not spam.
Set expectations upfront:
You won’t be running salesy clickbait
You’ll share performance data if they want it
You’re not tracking their entire audience-just your shared audience
The easier you make the “yes,” the more likely you’ll get it.
Step 3: Ask for MDF (It’s There for a Reason)
If they’ve got a marketing budget-and most serious partners do-ask if they’ve got MDF (Market Development Funds) available.
They’re probably already spending it on:
Sponsored events
Co-branded webinars
Cold, top-of-funnel stuff that may or may not convert
This?
This is warm. It’s targeted. It’s measurable.
You can say:
“We’ve got ad creative ready and a retargeting audience we know is qualified. Would you be open to using MDF to fund the spend on this? Even just a few hundred would give it legs.”
You’d be surprised how often the answer is yes-because the idea is tight and the outcome is clear.
Step 4: Flip It (If You’re the Tech Partner)
Here’s the part almost no SaaS or tech platform thinks about: you could be offering this to your partners.
Think about it. You’ve already invested time and money into creating those case studies. You’ve already put them on your site. You’re already driving traffic.
But what if instead of just a nice logo wall, you turned that into real, measurable demand for your partners?
Here’s how:
1. Frame It as Extra Value
Don’t just say: “We published your case study.”
Say: “We’d love to help you turn this traffic into leads. We can give you pixel access to the case study page so you can run retargeting campaigns directly to the people reading it.”
That’s not standard. That’s partner marketing that actually drives pipeline.
2. Keep It Structured
Make it easy. Offer a defined package, like:
Pixel access for 60 days
Campaigns limited to the case study URL
Reporting shared at the end
Now you’re not just offering space, you’re offering a system.
3. Position It as a Differentiator
Most tech partners stop at a blog post, feature in the newsletter, and a LinkedIn share.
You’d be the partner who says: “We don’t just tell your story. We help you monetise it.”
That’s the kind of thing that makes your top partners double down with you instead of your competitor.
When agencies ask for it, it’s smart.
When SaaS companies offer it, it’s next-level.
And if you’ve got MDF sitting there waiting to be spent? This is one of the highest-ROI ways you could use it.
At Worst, It’s New Eyeballs
At best?
You’re putting relevant content in front of highly relevant people right when they’re already interested.
It’s the kind of marketing that:
Doesn’t annoy anyone
Doesn’t need big budgets
Feels helpful, not invasive
And it deepens the relationship with a partner who already believes in your work.
TL;DR:
If you’ve earned space on your partner’s site, you’ve earned the right to turn that into demand.
Ask for pixel access-just for your case study pages.
Set up retargeting ads that build on the story you’ve already told.
Ask for MDF to fund it.
Keep it clean, relevant, and respectful.
It’s not shady. It’s smart.
And the agencies who do it? They’re playing chess while everyone else is trying to post viral carousels on LinkedIn.
A Quick Note on GDPR (So You Don’t Get Weird About It)
Yes, this kind of setup is totally fine, as long as it’s done properly.
Quick caveat: I’m not a lawyer. But here’s the practical version of how this works under GDPR.
Consent comes first: your partner’s site needs a proper cookie consent banner. If someone says yes to advertising cookies, your pixel can fire. If they say no, it won’t.
Transparency matters: their privacy policy should mention that some data may be shared with trusted partners for advertising purposes.
Keep it tight: you’re only using pixel audiences on the specific case study URLs, not their whole site, not their whole audience.
Stay in bounds: you don’t collect or export personal data yourself. You just run ads inside the ad platform to an anonymised audience.
In practice, you’re not scraping data or doing anything shady. You’re targeting ads only to people who’ve already opted in. That’s smart marketing, not a legal minefield.