Will Lynch

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Brand

Aug 17, 2026

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5 min read

You don't offend, you don't attract

Middle-ground marketing isn't safe, it's inert

Will Lynch

Outbound

Aug 11, 2026

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5 min read

Nobody books a call about your retainer

What one agency owner in Edinburgh got right about cold outbound without realising it

Will Lynch

Marketing

Ask anyone what they're closing in six months

Aug 6, 2026

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5 min read

Ask anyone what they're closing in six months

What a predictable pipeline actually looks like, and why almost nobody has one

Will Lynch

Marketing

Jul 16, 2026

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3 min read

No MCP, no deal

The only question I ask about a tool before it gets near our stack

Will Lynch

Sales

Jul 8, 2026

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5 min read

Six figures, four inches

The largest deals in B2B get decided on a phone. Almost nobody builds for that.

Will Lynch

Jun 15, 2026

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3 min read

"let's do a webinar together"

Webinars peaked in 2020...

Will Lynch

Put a microphone in front of someone and they'll tell the truth

May 29, 2026

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5 min read

Put a microphone in front of someone and they'll tell the truth

How we get more out of events

Will Lynch

May 25, 2026

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4 min read

There's no such thing as your ICP

Notes from Sydney Ecommerce Agency Sumit

Will Lynch

Will Lynch

You don't offend, you don't attract

Nobody books a call about your retainer

Ask anyone what they're closing in six months

No MCP, no deal

Six figures, four inches

"let's do a webinar together"

Put a microphone in front of someone and they'll tell the truth

There's no such thing as your ICP

Hello… 👋 I’m Will, founder of waye.